Tools: Photoshop, Illustrator, Blender
Sum is a Vietnamese rice wine brand inspired by the Dao ethnic people and their traditional spirit, Muntjac Deer Wine (Rượu Hoẵng). In Dao culture, this wine is shared during big family events and celebrations. The brand name Sum comes from the Vietnamese word Sum Vầy, which means "reunion." The brand's goal is to help Vietnamese people living abroad reconnect with their roots through the simple act of gathering together.
The design tells this story by recreating Dao traditional outfit on the bottles. Every detail, from the brand’s muntjac deers icon to the special bottle shapes on each version, is designed to turn a bottle of wine into a meaningful piece of heritage to celebrate with your loved ones.